The Demographics of Search Engines
Ranking highly for one search engine does not mean that a business will get all the traffic it needs to sustain itself. In fact, ranking highly on the most widely used search engine cannot guarantee success either. The truth is that every search engine has a different demographic slice of traffic and a person will not know which site they should rank highly for until they start getting traffic from all the sources it can come from on the internet.
Obviously, what is of high importance is that a person or business installs some sort of analytics on their site. Analytics gives the user the basis to understand where the traffic is coming from and how long those people are staying on a page. This helps the business optimize their content and understand their market place.
What is even more important is that the business or business person will figure out what search engines deliver traffic. They will also discover what search engine delivers highly effective traffic to the website as it relates to conversion. Once, a website has a strong idea about what search engine sends the highest converting traffic, then they can focus their optimization and conversion optimization on that web property.
One of the best things to do in business is to optimize the funnels that do work. Most businesses focus on making the funnels that do not work. They do this instead of optimizing the funnels that do work for maximum cash flow. This one change in focus could account for a massive increase in revenue for the business. Therefore, figuring out where a business should focus their optimization efforts is a massive plus when a business wants to make more money.
People tend to think of all web traffic as equal. However, nothing could be further from the truth. A person conducting a search at two in the morning is not the same as a person doing the same search at two in the afternoon. This is because the reasons for the search are different. Therefore, people using different SERPs have a reason for using that search engine specifically. The demographics and the nature of the searchers are very different between SERPs.
Every business has a message and a specific way to deliver that message that will resonate with certain parts of the population. Therefore, categorically speaking, a business will have different success rates with the people who prefer certain SERPSs to another search engine. The job of the internet marketer or business person is to focus on that income stream and maximize the profit potential from that stream. Once, that is developed, then the user can focus on maximizing the profits from other SERPs by opening lateral pages that speak specifically to those searchers. This is high-level internet marketing that every business and business owner should engage in as soon as possible. This level of attention to detail makes a business successful and will help the business make a lot more money than if they had treated every user from each search engine the same.